2017

Sydney

Agenda

Bursting The Bubble

12th May 2017

8:30am - 4:30pm, followed by networking drinks.

View the program here

The AdNews Media + Marketing Summit 2017 brings together the industry's top marketing executives, the most influential agency figures, and the most forward-thinking academics to tackle the big picture issues marketers, agencies and media owners are facing, to challenge the status quo and to help answer these questions:

  • Is media and marketing too bogged down in the everyday to see the bigger picture?
  • Are we drowning in data?
  • How do creativity and innovation drive growth?
  • Can we see our working world in a better perspective?
  • Are the numbers stacking up and can we be the drivers of a post post-truth reality?
  • What is the future for teams and talent? Can our workplaces be a shining beacon of diversity and success?

Keynotes

We're currently facing a raft of significant changes and challenges unlike anything we've seen before in the media and marketing industry.

Challenges that span digital, mass marketing, brand building and even workplace culture.

Jacqueline Phillips, with 20 years of brand building experience behind her, and now leader of a brand at the forefront of financial and digital innovation, addresses these topics head-on, and in the process, will unveil stories from her own career as a marketer.

Presented by:
Jac Phillips, Head of Marketing (Australia, New Zealand and South Pacific), Visa

 


Session Ritson

A journey through the nine circles of marketing hell. Professor Mark Ritson never fails to disappoint. In this all-new presentation, Ritson will outline the nine levels of hell that digital is taking marketers through. Everything from bots, programmatic costs, transparency, viewability, social context, audiences and screen size, the works.

Presented by:
Mark Ritson, Adjunct Professor, Melbourne Business School


Session Fireside

Concluding the Summit will be two of the industry's hardest-hitting heavyweights; Google managing director Jason Pellegrino and News Corp's Nicole Sheffield in conversation about the themes, topics and ideas affecting the industry and the subjects which matter to them the most. Expect to be educated, entertained and engaged.

Presented by:
Jason Pellegrino, Managing Director, Google Australia and New Zealand
Nicole Sheffield, Chief Digital Officer, News Corp Australia


Recalibration: Big ideas and creative flair
Advertising media's constant metamorphosis presents an enjoyable challenge for most marketers, and getting to grips with it continues to fascinate us. However, some argue that a return to the basics of mass marketing – big channels, big ideas, gut instinct and creative flair – is needed to really harness the true power of a brand. Is this true, or are we pandering to a nostalgic idea?

 

Panellists include:
Jo Kelly, Chief Marketing Officer, Ubank
Brent Smart, Chief Marketing Officer, IAG
Paul Bradbury, CEO, TBWA Australia and New Zealand
Jenny Williams, Former Chief Marketing Officer, HCF
Moderator: Sam Hegg, Chief Strategy Officer, Carat Australia


Will robot setal your job
How do we future proof the media and marketing discipline and recruit for roles and challenges that don't even exist yet? Is automation a real threat to jobs? How do we tackle a talent shortage and better recruit a more diverse and dynamic talent pool?

 

Panellists include:
Simon Reynolds, Vice President Marketing, Airtasker
Clint Parr, Head of People & Culture, Clemenger BBDO Sydney
Anthony Hourigan, CEO, Hourigan International
Virginia Hyland, Founder, Hyland
Moderator: Rosie Baker, Editor, AdNews


Innovation - gimmick or genuine driver of growth
Innovation is touted as a key driver of growth, but when is it a genuine opportunity and when is it a distracting gimmick? How do marketers and agencies make sure that innovation translates into growth and opportunity, rather than becoming a diversion from core business and real profit drivers?

 

Panellists include:
Tom Kelshaw, Director of Innovation, Maxus New York
James Sugrue, Founder, AFK
Joanne Jacobs, Managing Partner, Disruptor's Handbook
Matt Rowley, Chief Revenue Officer, Australian Metro Publishing, Fairfax Media
Moderator: Katie Rigg-Smith, CEO, Mindshare


Data and analytics in a post-truth world
Are the numbers adding up? In a world of alternative facts, fake news and metrics mistakes, whose numbers can be relied on? Do marketers really have a genuine picture of who an Aussie consumer is? When we're moving to an attention-based environment, is it time to construct a post post-truth world?

 

Panellists include:
Harry Lowes, General Manager of One-to-one Marketing and Loyalty, Telstra
John Miskelly, Chief Digital Officer, GroupM Australia & New Zealand
Steve Lockwood, Head of Marketing Science, Facebook Australia & New Zealand
Richard Harris, Managing Director, ADMA IQ
Adam Furness, MD, RadiumOne (ANZ)
Moderator: David McGrath, Executive Director, Stimulate Media


Session Health Well-Being
Presented by Tonic Health Media
We all know that people are key to business success and good quality marketing, but it's getting ever harder to balance life in the fast-paced media world. In this well-being 'psych-up' session Matthew Johnstone, ambassador of Tonic Health Media will teach you how to manage stress in a busy media environment and help you and your teams build resilience, find balance and develop mindfulness.

Session Fastfronts

The FastFront sessions will deliver a high-speed showcase of the latest technologies that are hitting the Australian market.

Fast Fronts presented by:
Radium One
Rakuten Marketing
Tribe Influencers


Sydney sponsor strap

Speakers

Jac Phillips
Jac Phillips
Head of Marketing (Australia, New Zealand and South Pacific), Visa

Jac Phillips joined Visa in March 2017 as Head of Marketing for the Australia, New Zealand and South Pacific region. She leads a team responsible for championing the Visa brand and driving deeper partnerships with clients, consumers and stakeholders across the region.

Jac is a highly experienced marketer with 20 years of marketing and communications expertise in both traditional and online environments.

She joined Visa from the Bank of Melbourne (part of the Westpac Group), where she led the brand and marketing team. Prior to that, Jac also spent many years with ANZ and started her career with IBM. She brings extensive international experience across wealth management, banking, technology, FMCG and retail industries, as well as an intimate knowledge of the payments ecosystem to Visa.

Jason Pellegrino
Jason Pellegrino
Managing Director, Google Australia and New Zealand

Jason Pellegrino is Google's Managing Director for Australia and New Zealand. Prior to this, Jason was responsible for Google's business strategy and commercial capabilities across the Asia Pacific region.

Jason has been with Google for 7 years in a variety of roles, including Sales Director, Australia and Head of Strategy & Sales Operations for Google's Australia & New Zealand business.
Prior to Google, Jason spent over 15 years in Corporate Strategy, Mergers & Acquisitions and Sales & Marketing in retail, technology and consumer product industries with LEK Consulting, PepsiCo International & KPMG.

Jason holds a Bachelor's degree in Commerce from the University of Wollongong and an MBA (Distinction) from The London Business School, where he served as President of the Student Association and as a member of the school's Board of Governors. Jason is a member of the Innovation Taskforce of the Business Council of Australia, a member of ASIC's External Advisory Panel and a Board member of Plan International.

Mark Ritson
Mark Ritson
Adjunct Professor, Melbourne Business School

Mark Ritson is Adjunct Professor of Marketing at Melbourne Business School and a Visiting Professor at Singapore Management University. He has a PhD in Marketing from Lancaster University and has been a faculty member at some of the world's leading business schools teaching on the MBA programs at London Business School, MIT Sloan, and the University of Minnesota. He is widely acknowledged as one of the world's best marketing instructors and has been the recipient of multiple teaching prize.

Mark has worked globally on projects ranging from brand strategy, market research, segmentation, CRM and brand extension. His clients have included Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay and WD40.

Jo Kelly
Jo Kelly
Chief Marketing Officer, Ubank

Jo Kelly is the Chief Marketing Officer at UBank joining the team in early 2015. Leading a team of brand, marketing and communications professionals, she spearheaded the bank's rebrand in January 2016 and has helped cement UBank's place in the financial services market as being 'Just the Bank you Need'.

Jo has extensive experience in marketing, communications and change management and is known for her 'out of the box thinking'. She is equally as passionate about mentoring and empowering the leaders of tomorrow. Dedicating her time to help guide and educate the next generation of marketers by sharing not just best practice; but 'next practice'.

Jenny Williams
Jenny Williams
Former Chief Marketing Officer, HCF

Jenny is the CMO of HCF, one of Australia's largest combined health and life insurance organisations. Jenny has been in technology driven marketing (on and offline) for the over 25 years. She has worked across Asia, America and Europe and is focused on driving innovation, growth and the evolution of the digital marketing industry.

Starting her career in software development Jenny rose through the ranks of agencies to hold roles as Regional Director of McCann Relationship Marketing (MRM), Head of Interactive for MRM Asia Pacific and Managing Director of Tribal DDB Australia during which time Tribal was awarded agency of the year for three years running. Leaving agency life in 2016 Jenny started her own consulting business Ideagarden which she ran for 7 years until moving to a client side role as the CMO of HCF.

Brent Smart
Brent Smart
Chief Marketing Officer, IAG

Brent Smart is the former CEO of Saatchi & Saatchi New York and has 20 years experience in advertising, creative, brand and content including a stint as MD of Colenso BBDO – one of the most successful and creative agencies in the region.

He recently returned to Australia from the US to join IAG as its first CMO. He will run the Customer Labs where he hopes to influence the entire customer experience by combining data and analytics capabilities as well as creativity and innovation.

Brent has impressive campaign credentials, and extensive experience in fostering creativity in organisations. He leads group-wide marketing activity including brand and portfolio strategy, media buying, direct digital media and search, marketing operations and marketing innovation.1

Paul Brooks
Paul Brooks
CEO, Carat Australia and New Zealand

Paul Brooks is the CEO of Carat Australia. With more than 20 years of experience across media agencies, Brooks is now at the helm of one of Australia's largest media agencies.

Previously the president of Dentsu Aegis Group's media investment arm, Amplify, Paul has a wealth of investment expertise and experience across a diverse range of clients and categories.

Simon Reynolds

Simon Reynolds
Vice President Marketing, Airtasker

Simon is the VP, Marketing at Airtasker, a trusted marketplace for people and businesses to outsource tasks, find local services or complete flexible jobs to earn money.

He is responsible for the Marketing and Growth team at Airtasker, a team comprising of data driven marketers, which have contributed to Airtasker's growth with over 65,000 tasks posted per month and 1 million registered members. Simon previously headed up digital marketing at ALDI Supermarkets and Freelancer.com.


Clint Parr
Clint Parr
Head of People & Culture, Clemenger BBDO Sydney

Clinton Parr's purpose in life is to deliver happiness and to make sure that everyone else is happier doing their job.

He completed his Bachelor of Business degree majoring in HR and Business Management in 2003 and is a proud nerd when it comes to leadership, people development, engagement and organisational culture.

Clint has a particular passion for the Creative industry and is the Head of People & Culture at Clemenger BBDO Sydney, which is part of the highly awarded, global BBDO network.

Clint has recently been focused on killing the annual 360 performance review and putting structure around how the agency engages their employees, but gains the most joy at work by having any conversation where he can say "I just read a study/article on that and…"

Tom Kelshaw
Tom Kelshaw
Director of Innovation, Maxus New York

Tom is Director of Innovation for Maxus, based in New York. He has over 18 years in digital, technology and strategy experience globally, for Fortune 500 companies, challenger brands, fast-growth start-ups and a few failed ventures.

At Maxus, Tom advises on practical applications of creativity and technology to solve business and communications challenges, and directs partnerships with innovative start-ups, universities and creators.

Sam Hegg
Sam Hegg
Chief Strategy Officer, Carat Australia

Sam is currently at the helm of one of the largest strategic offerings of any media agency in Australia, steering the thinking behind the media investment of over 150 of Australia's biggest brands.

Inquisitive by nature, with a passion for collaboration and pushing the boundaries of media, Sam is dedicated to finding new and better ways to use communications to drive a business forward.

With over 15 years' experience honed in agencies across the UK and Australia, he has worked with category leaders in FMCG, finance, auto, gambling, insurance and entertainment.

Harry Lowes
Harry Lowes
General Manager of One-to-one Marketing and Loyalty, Telstra

Harry Lowes has built and run some of the most successful digital teams for Australia's largest brands throughout his career.

He has extensive experience in digital, marketing data and programmatic and is currently responsible for the strategy and investment of Telstra's media portfolio. He is also focused on the customer experience and building bespoke solutions which focus on ROI and profit.

Starting out at McCann Erickson, Lowes has also held senior marketing positions at Commbank and has experience across business development, data strategy, service delivery, sales, e-commerce and marketing.

James Sugrue
James Sugrue
Founder, AFK

James Sugure is the founder of independent mobile specialist AFK (Away From Keyboard). The eight-year-old agency rebranded in 2016 from Mobeseek and is currently the AdNews Specialist Agency of the Year.

He wakes up every day wondering "What is the next new stuff we will come up with?". Curious about ideas that utilise new technology and creating and experimenting with prototypes and new things, the agency aims to deliver cutting-edge, futuristic and forward-thinking digital strategies.

He believes that a mobile-first approach is the only viable option as consumers demand an ever more seamless experience across devices and believes that the future of digital is 'away from keyboard'. Sugure and the agency have worked with clients including MINI Australia, Commonwealth Bank Australia, Vodafone, Samsung, etc.

Matthew Johnstone
Matthew Johnstone
Author, Illustrator and Ambassador for Tonic Health Media

An international best selling author, an illustrator, a photographer, a busy keynote speaker and a wellness coach, he also regularly takes retreats at the Golden Door.

Having spent 15 years as a highly awarded creative in advertising, for his sins of getting you to buy stuff you never knew you wanted, he has dedicated his life to the education and communication of better mental health, wellbeing and resilience through creativity and imagery.

He has spoken all over the world; last year presenting a keynote to representatives of 87 countries at the World Health Organisation. He has just returned from a speaking tour in Iceland where he met 3 women called Bjork - all of whom knew Bjork. He is just as happy speaking at the Reserve Bank as he is in a community hall in outback Australia.

Katie Rigg Smith
Katie Rigg-Smith
CEO, Mindshare

Starting at Mindshare straight out of university, Katie has become known to be one of the brightest strategic minds in Australia. Katie was Mindshare's National Chief Strategy Officer prior to being promoted to CEO at the start of 2013.

Throughout her career Katie has been recognised both nationally and internationally for her work and contribution to the media industry. Accolades include being listed in B&T Magazine's Top Ten Most Influential Women in 2016, 2015 and 2014, being named as the only media person within the Top Ten Women to Watch in 2013, Australia's Top 40 under 40 in 2012 and finalist for Asia Pacific Planner of the Year back in 2007. Katie is incredibly passionate about great media thinking across paid, owned and earned and the role it can play for clients' business. Not only is she a regular on this topic on the speaking circuit but Katie also spent three years lecturing at University on the topic of Media and Communications.

John Miskelly
John Miskelly
Chief Digital Officer, GroupM Australia & New Zealand

A graduate with a Bachelor of Business and major in marketing from University of Strathclyde Glasgow, John has over 15 years of media experience.

John began his career at Starcom London, working as a TV Buyer exclusively on Procter & Gamble before switching to Online Trading Manager with the aim of bringing TV rigor in online. John moved to Mediacom Sydney in 2008 to work on P&G but moved into the role of Head of Digital Implementation Planning & Investment leading overall digital operations of the agency nationally. In October 2013 John became Chief Digital Officer across GroupM companies with key focus on digital operations, digital technology, platform strategies and digital trading development.

Steve Lockwood
Steve Lockwood
Head of Marketing Science, Facebook Australia & New Zealand

Steve has 15 years' experience in analytics in marketing having held roles at agencies, consultancies and media organizations in London and Sydney. He has led the Marketing Science team at Facebook in Australia and New Zealand for over 3 years, focusing across many industry verticals. Steve specializes in using understanding of media effectiveness, best practice measurement methodologies, and audience insights to drive actionable recommendations on how advertisers can grow their businesses through effective ad strategy on Facebook properties.

Jodie Sangster

Richard Harris
Managing Director, ADMA IQ

A seasoned analytics and marketing professional, Richard Harris spent 18 years in the data & analytics industry, of which 10 years were focused in marketing services, working for companies such as VEDA and Acxiom Australia.

As the Managing Director for ADMA IQ, Richard and his team are responsible for managing the framework that defines the skills & capability standards for marketers and analysts in Australia. He is a passionate advocate for data-driven business and has particular focus on ensuring that Australia remains competitive through the ongoing development of our marketing & analytics skills base.

Prior to joining ADMA in 2014, Mr Harris worked at Inivio, the marketing division of VEDA, where he was Director of Client Engagement for three and a half years. He also worked at data management company, Acxiom Australia, for five years as a Senior Consultant where he was responsible for new business development and sales support within the NSW team. In both organisations he worked with a diverse number of businesses in terms of size and industry sectors.


Nicole Sheffield
Nicole Sheffield
Chief Digital Officer, News Corp Australia

Nicole Sheffield is the Chief Digital Officer of News Corp Australia. She is responsible for the company's digital revenue growth and strategy; audience and subscription growth; content optimisation and marketing; and digital product innovation. News Corp Australia is the country's number one digital content publisher, with leading brands in news, real estate, sport, food, and fashion.

Nicole is also driving the company's video strategy and execution which includes the Storyful business and Unruly in the Australian market.

Nicole joined News Corp Australia in early 2012 as CEO of NewsLifeMedia, leading the lifestyle publishing division. In August 2016 she was appointed Managing Director of News Digital Networks Australia (News DNA), the digital arm of News Corp Australia, before taking on the expanded role of Chief Digital Officer in March 2017. She retains oversight of both NewsLifeMedia and News DNA. Additionally, Nicole is Chair of the Interactive Advertising Bureau (IAB) Australia Board; and is a Director of Chief Executive Women (CEW). She has a Bachelor of Arts/Bachelor of Laws (Macquarie University) and a Masters of Business (UTS).


Joanne Jacobs
Joanne Jacobs
Managing Partner, Disruptor's Handbook

Joanne Jacobs is an award-winning digital strategist and company director, and she is the Managing Partner (with Gavin Heaton) of Disruptor's Handbook, a firm that facilitates incubation of innovation from a marketing perspective. She is on the Board of Code Club Australia, as well as the NSW Government Digital Advisory Panel, she is on a number of other industry advisory boards, and she is an active mentor of startups. She formerly ran the Australian office of 1000heads, a word of mouth marketing firm. In her career, Joanne has worked in London where she ran a social media production house, and she was a consultant in social networking technologies, as well as a professional speaker, business coach, trainer and strategist for digital marketing practices. Joanne also has a long history in academia, lecturing extensively in strategic use of information technology and strategic internet marketing. She was co-editor with Axel Bruns of the book, Uses of Blogs (2006).

Anthony Hourigan
Anthony Hourigan
CEO, Hourigan International

Hourigan International has always championed the agents of change, those who transcend traditional thinking and reimagine the new. Be they CEO's or Creative Directors, in Marketing, Digital or Agencies, it's a collective mindset that unites this tribe we call Creative Leadership talent. A mindset that sees unprecedented disruption as nothing but exciting opportunity.

The connections that Hourigan International has made has transformed careers and created the capability for organisation to engage consumers in new and interesting ways. Assisting all kinds of companies to become customer responsive, from the leading Creative, Media, PR and UX agencies to brands such as Telstra, CBA, QANTAS, McDonalds, News Corp and Aesop, to consultancies such as PwC and KPMG.

Founded 15 years ago the business continues to transform to remain relevant to our changing times. Lead by Anthony Hourigan, Monique D'Arcy-Irvine and Karen Taylor, together with a talented team, Hourigan International has firmly established itself as a trusted advisor. Supporting both Leadership Talent and the major Brands within our region to navigate and thrive in the globalised digitised world.
 

Paul Bradbury

Paul Bradbury
CEO, TBWA Australia and New Zealand

Paul is the Regional CEO of TBWA Australia and New Zealand, the Group includes TBWA, Eleven, Fleishman Hillard and Integer.

The Group's clients include ANZ, apple, David Jones, Nissan, Pepsico, Tourism New Zealand, Foxtel, Virgin Mobile and Airbnb.

Prior to joining TBWA in 2006, Paul worked at M&C Saatchi Sydney and Bartle Bogle Hegarty London. Paul sits on the Global TBWA Management board, as well as being a current member of the Communications Council board.


Matt Rowley
Chief Revenue Officer, Australian Metro Publishing, Fairfax Media
Matt Rowley
Chief Revenue Officer, Australian Metro Publishing, Fairfax Media

Matt is responsible for all advertising revenue generated within the Fairfax metro mastheads including The Sydney Morning Herald, The Age and The Australian Financial Review. He leads teams across agency and direct sales, key account management, programmatic trading, brands & audiences, ad tech and operations, and the recently formed Commercial Innovation division.

Matt's extensive background as a global marketer, creative agency head and digital publisher makes him well placed to drive results for Fairfax customers. His previous roles include Director of Content Marketing at Cirrus Media Australia and Managing Director within the Publicis Group in London.

Adam Furness

Adam Furness
MD, RadiumOne (ANZ)

Adam Furness has been working in media and advertising for 16 years. With experience across radio, TV and digital and a passion for tech based 'start ups', Adam has a diverse skill set.

He has held senior leadership roles in sales, strategy, cross platform and business development at Southern Cross Austereo, Macquarie Radio Network and MI9 (formerly ninemsn).

Adam is currently the Managing Director for ANZ at RadiumOne, a global marketing technology business. Adam is a founding board member of UnLtd., the media, marketing and advertising industry foundation supporting youth charities, is an advisor for a few emerging businesses and is an active member of Manly SLC.


Virginia Hyland

Virginia Hyland
Founder & Principal, HYLAND Communications Group

Virginia Hyland launched her own start up independent agency 12 years ago. As a one woman band she single handedly pitched to clients, knocked out the competition and created a unique agency that has grown to 35 people today.

HYLAND works with an enormous breadth of clientele from beauty, fashion, accounting, entertainment, FMCG, Pharmaceutical, Home and Lifestyle industries. Some of the clients that work with HYLAND include Calvin Klein, Natuzzi, RIMMEL, OPI, Gucci, Hugo Boss, Sally Hansen, Lilydale, Steggles, Olympus and Silversea Cruises.

Her goal today is to build a team of entrepreneurial thinkers who help clients harness multiplatform campaigns and relevant content that works in individual channels.


David McGrath

David McGrath
Executive Director, Stimulate Media

David McGrath has been based in New York for the past year managing global revenue operations for European in-content ad technology Kiosked.

Previously, he established APAC operations for Kiosked, creating teams in Singapore, Tokyo, Shenzhen and Sydney.

A global media & technology executive, David has worked with some of the world’s biggest media & technology corporations including BSkyB, CNN, IMG, Yahoo!7 & Telstra - specialising in digital transformation and commercial content strategies. He is the outgoing Co-Chair of the IAB Data Council in Singapore.

Sydney sponsor strap

Sponsors

Presenting Partner

Carat

Supporting Sponsors

Fairfax Media Supporting Sponsor GumGum

 

 

GumGum


FastFront Sponsors

 
 
Radium One TRIBE

 

Radium One

 

Health and Well-being Sponsor

 

Tonic

 


Sydney sponsor strap

Melbourne

Agenda

STRAP: Make Media + Marketing Make Sense

The new industry event for Melbourne by AdNews.

You'll hear from the industry's top marketers, media executives and visionaries as they give you the real break-down of your industry, show you where it's heading, and show you how you can achieve growth and success in a changing world.

8:30am - Registration
9:00am - Formalities commence
4:30pm - Formalities conclude, drinks commence
5:30pm - Networking drinks conclude

View the program here (PDF 1.1Mb)


Keynote
In his keynote, Holden's Executive Director - Marketing, Mark Harland, addresses how Holden will stand out from the sea of same, to give people emotional and rational reasons to put Holden on their shopping list - including creating world-class dealership experiences and next-level customer service, and evolving its marketing to reflect the technological advancements of its vehicles.

Session Ritson
A journey through the nine circles of marketing hell. Professor Mark Ritson never fails to disappoint. In this all-new presentation, Ritson will outline the nine levels of hell that digital is taking marketers through. Everything from bots, programmatic costs, transparency, viewability, social context, audiences and screen size, the works.


Presented by:

  • Mark Ritson, Adjunct Professor, Melbourne Business School

Session Fireside Chat
Father Bob Maguire is the renegade Catholic Priest from South Melbourne; the kind of cleric to set up a secular organisation to help deal with homelessness and disadvantage. Adam Ferrier needs little by way of introduction to an advertising and marketing crowd, and has just launched new agency Thinkerbell. On paper their worlds couldn't be more dissimilar. However, in reality they deal in the same currency: capturing the hearts and minds of audiences that cross all demographics. In conversation with each other, they will explore what it means to build a life around an intrinsic need or desire to convey messages, and the art that's inherent in doing so.

Session Failure
It takes a brave marketer to admit failure. However, those failures – whether it be planning failures, creative failures, or campaign failures – will lead to incredible learning experiences. We hear from some of those people who have failed, and get a unique insight into how it changed their tactics and strategies forever.


Speakers include:

  • Kjetil Undhjem, Director Marketing - Chocolate (ANZ), Mondelez International
  • Paul Rees-Jones, Executive Planning Director, Clemenger BBDO, Melbourne
  • Chris Maxwell, Consumer Connections Director, Carlton United Breweries
  • Jason Tonelli, Chief Digital and Technology Officer, Publicis Media ANZ
  • Pip Stocks, CEO, BrandHook

Brand Building in a Digital World
Has brand building been sacrificed in the name of digital tactics? Are marketers too concerned with push messaging, than pulling in the hearts and minds of customers? How is a brand grown and nurtured in a digital environment; what are the best examples, and what can be learned from them?


Speakers include:

  • Rob Brittain, Head of Marketing Effectiveness, ANZ Banking Group
  • Nickie Scriven, CEO, Zenith Australia
  • Chris Howatson, Chief Executive Officer, CHE Proximity
  • Adrian Mills, Managing Director, McCann Melbourne
  • Moensie Rossier, Brand Planning Director, BWM Dentsu

The new face of agencies
Whose game is it anyway? When a creative agency can become a media agency, a media agency is a digital shop, and brand becomes a publisher nothing is black and white. With such blurred lines, it's hard to remember the important thing is the outcome. How are agencies and clients reshaping what they do to deliver better results and relationships - and what's working?


Speakers include:

  • Danielle Uskovic , Head of Digital & Social, Lenovo
  • Roddy Campbell, CEO, Bring (Universal Music)
  • Ashley Earnshaw, Chief Investment Officer, Carat Australia
  • Gemma Hunter, Executive Creative Director and Head of MediaCom Beyond Advertising, Australia
  • Mark Cochrane, Managing Director, Saatchi & Saatchi Melbourne

Session Health Well-Being
Presented by Tonic Health Media
We all know that people are key to business success and good quality marketing, but it's getting ever harder to balance life in the fast-paced media world. In this well-being 'psych-up' session Matthew Johnstone, ambassador of Tonic Health Media will teach you how to manage stress in a busy media environment and help you and your teams build resilience, find balance and develop mindfulness.

Session Fastfronts
The FastFront sessions will deliver a high-speed showcase of the latest technologies that are hitting the Australian market.

 

View the program here (PDF 1.1Mb)


Speakers

Mark Harland

Mark Harland
Executive Director - Marketing, General Motors International


Mark is responsible for leading the growth of the GM brands (Cadillac, Chevrolet, Holden & Opel) and influencing the customer experience across all touchpoints in Asia, Africa and Australia. This includes directing a team of GM employees from all over the world, as well as a cross section of global agency partners and promotional with partners like Manchester United.

Mark joined General Motors in 1997 and assumed various roles within the European Marketing organization before returning to New York City, Dallas and eventually GM headquarters in Detroit, MI. More recently he was the Director of Marketing based in Shanghai, China.

Mark is a native of Montreal, Canada where his father was a General Motors dealer for over 40 years. Mark holds an MBA from the New York Institute of Technology. His interests include competitive ice hockey, rugby, cycling, youth sports and international travel. Mark currently lives in Singapore with his wife and three young children.


Father Bob

Fr Bob Maguire AM RFD

He is a man of passion, creativity and humour. He has spent a life time's work connecting the very fiber of our community and it's most pressing social issues. From street kids, to families ravaged by unemployment, drugs or violence, to the severely disadvantaged people that society has deemed 'futile', Father is about targeting real needs with very real action.

Orphaned young while growing up poor, lend him to an early priest hood, then a stint working with the army during the Vietnam War. Returning to become South Melbourne's enthusiastic and much loved Parish Priest at St Peter's & Paul's for nearly forty years.

Awarded the Order of Australia in 1989, a Centenary Medal in 2003 and named Entrepreneur of the Year for the Southern Region of Australia for Social, Community or Not For Profit Organisation, Fr Bob Maguire is one of those men that, every once in a while is worthy of building a foundation on.

The need lend him to establish many organisations over the years, including the Fr Bob Maguire Foundation, Open Family and Emerald Hill Mission.


Adam Ferrier

Adam Ferrier
Consumer psychologist and brand strategist


Adam began his career working in a maximum-security prison, before making the natural move to marketing consultancy, Added Value.

He then joined Saatchi & Saatchi as a Strategic Planner, where he invented a psychological board game 'The Analyst'. Translated into three languages (still selling well in the Benelux countries).

Adam then co-founded Naked Communications, APAC in 2004. Naked harnessed a behavioural change model, focusing on building brands whilst changing behaviour, and was one of Australia's most awarded agencies, repeatedly winning agency of the year across various disciplines. In 2013 Adam left Naked, becoming an equity partner of Cummins&Partners for 3 years, during which time they won Adnews' Agency of They Year Grand Prix (Adam thinks it's a causal relationship others think correlational).
Adam published his first book with Oxford University Press, 'The Advertising Effect: How to change behaviour'. He is a well known media commentator on brands and advertising across media properties such as Gruen, The Project, Celebrity Apprentice, Today, and MMM and KISS FM. Adam is also on the boards of TRIBE, a social influencing company, and Good Thnx, a social giving company.


Mark Ritso
Mark Ritson
Adjunct Professor, Melbourne Business School

Mark Ritson is Adjunct Professor of Marketing at Melbourne Business School and a Visiting Professor at Singapore Management University. He has a PhD in Marketing from Lancaster University and has been a faculty member at some of the world's leading business schools teaching on the MBA programs at London Business School, MIT Sloan, and the University of Minnesota. He is widely acknowledged as one of the world's best marketing instructors and has been the recipient of multiple teaching prize.

Mark has worked globally on projects ranging from brand strategy, market research, segmentation, CRM and brand extension. His clients have included Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay and WD40.

Roddy Campbell
Roddy Campbell
CEO, Bring (Universal Music)

Roddy is the Managing Director at BRING, A Universal Music owned branded entertainment agency. In his role Roddy manages a team that works with a variety of brands and agencies on experiential, content and influencer marketing campaigns, leveraging Universal's extensive access to the entertainment industry. Clients that Roddy has worked with in the recent past include Optus, Air New Zealand, Coke, 5 Seeds and Summer Bright whilst talent has included Katy Perry, Lady Gaga, Keith Urban, Troye Sivan and Ronan Keating.

Danielle Uskovic
Danielle Uskovic
Head of Digital & Social, Lenovo

Danielle Uskovic has a passion for all things digital. Her experience spans business-to-business and consumer sectors, leading award winning sales and marketing teams for ASX 100 and Fortune 500 companies. She is currently the head of Digital Marketing for Lenovo Asia Pacific. She's passionate about innovation and the difference technology can make in everyone's lives.

Ash Earnshaw
Ashley Earnshaw
Chief Investment Officer, Carat Australia

In his role as Chief Investment Officer, Ashley is tasked with managing investment, operations, and accountability on behalf of clients for Australia's largest media agency network, Carat Australia.

Starting out his career in his home town of Manchester (UK), Ash made the move to Australia in 2008, before joining the Carat network in 2015.

Throughout his career, his consistent passion and area of focus has been investment, with particular emphasis on trading, strategic partnerships, and brand integration. A firm advocate for embracing innovation, he is driven by the challenges of today's rapidly evolving media landscape and the vast opportunities it presents for his clients.

Chris Howatson

Chris Howatson
Chief Executive Officer, CHE Proximity

Chris Howatson is Chief Executive Office of CHE Proximity Australia, and Board Director of Clemenger Group. He has been awarded in every major creative and effectiveness show as well as being personally recognised by B&T, ADMA, AFA and Campaign Asia. At 27 he was the youngest person to lead a Clemenger Group agency, and since taking the reigns at CHE Proximity has transformed the agency into one of Australia's leading agencies. He is also a member of the Proximity Worldwide leadership group and RMIT's communications advisory board.


Jason Tonelli
Jason Tonelli
Chief Digital and Technology Officer, Publicis Media ANZ

Jason Tonelli is a digital media and technology specialist with more than 14 years' experience in the field. He has gained a unique range of experience and skills, having worked across most facets of digital media from search to running a trading desk.

Mr Tonelli is currently the Chief Digital and Technology Officer for Publicis Media Australia and New Zealand, one of the world's leading communications agencies, where he focuses on driving leading technology solutions, innovation and digital strategic work across the Group. Jason also is a Non-Executive Director of Gooroo – a Melbourne based recruitment platform that uses technology to match talent with the right roles in the IT sector. Prior to his role with Publicis, Mr Tonelli worked across the Starcom and Mediavest businesses as the digital and technology lead in Australia. Both of these roles have unlocked global client and technology connections throughout Europe, Asia and the US.

Prior to joining Starcom, Mr Tonelli has held such roles as General Manager of Aegis Media Pacific's Trading Desk and Media Director at emitch Melbourne, leading a team of 10 across a number of clients including Nissan Australia, BMW, Tourism Victoria, Virgin Australia, QUIT Victoria and the Transport Accident


Paul Brooks
Paul Brooks
CEO, Carat Australia and New Zealand

Paul Brooks is the CEO of Carat Australia. With more than 20 years of experience across media agencies, Brooks is now at the helm of one of Australia's largest media agencies.

Previously the president of Dentsu Aegis Group's media investment arm, Amplify, Paul has a wealth of investment expertise and experience across a diverse range of clients and categories.



Paul Rees Jones
Paul Rees-Jones
Executive Planning Director, Clemenger BBDO, Melbourne


Paul leads Clemenger BBDO Melbourne planning, the most effective and creatively awarded group of planners in the Asia Pacific region over the past decade.

The agency's work on discovering insights that lead to behaviour changing ideas has resulted in recognition locally and internationally with more than 500 creative awards and over 100 for effectiveness – and outstanding results for clients. This year alone the agency's work has seen Clemenger BBDO Melbourne named D&AD's Global Agency of the Year, APAC Effie Awards Agency of the Year and AdNews Agency of the Year.

Paul's currently serves on BBDO's Global Planning Council and is a regular effectiveness and innovation awards judge both locally and internationally.


Nickie Scriven
Nickie Scriven
CEO, Zenith Australia

As CEO, Nickie is responsible for the agency's people, growth and client relationships nationally, as part of the Zenith Worldwide network.

Nickie joined Zenith in 2014 from AustralianSuper where she was Head of Marketing & Brand. Prior to that, she worked with National Australia Bank and News Corporation in senior marketing, sales and strategy roles.

She has more than 18 years' experience in the industry, working with global brands including Honda, Peters, Fitbit, Tennis Australia, Myer, Coles, Medibank Australia and the Victorian Government.

Having worked extensively on the client side, and now leading one of the country's biggest media agencies, Nickie is in the unique position of developing and strategies and ideas for brands with perspective and understanding from both sides of the table.


Gemma Hunter
Gemma Hunter
Executive Creative Director and Head of MediaCom Beyond Advertising, Australia

Gemma Hunter is an award-winning, internationally recognised content specialist. With more than 20 years' in media and advertising, she has spent the last seven with MediaCom. Her remit spans oversight of content strategy, creative, production, distribution, PR, brand and marketing. Gemma's expertise has seen her hold and excel in the highest level creative and executive roles, across major agencies, in major markets including global, pan-Europe, Japan, Korea, Australia and the Asia Pacific.

Gemma is associated with the who's who of the world's biggest and best known brands, evidence of her extraordinary category expertise. She has applied her skills and insights to clients spanning tech and auto through FMCG, alcohol, entertainment, fashion and travel. She also has deep experience in the government and not-for-profit sectors.

Gemma's imprimatur can be found on everything from brand-funded prime-time TV series, to international events, agency PR to bespoke content across every channel. Her talents include identifying, leading and developing award-winning, high performance teams.

Rob Brittain

Rob Brittain
Head of Marketing Effectiveness, ANZ Banking Group

Rob is a passionate builder of marketing capability. As part of ANZ's global marketing team, Rob's focus is on enabling a commercially-minded learning culture across marketing; building understanding of proven marking effectiveness principles to improve marketing performance.

Prior to joining ANZ, Rob spent 8 years at Mondelez International, working with global brands such as Cadbury and Oreo. During his career he has worked across the Pharma, Telco, FMCG and Banking sectors. A scientist by training (he has a degree in Pharmacology,) he's curious by nature and concentrates on distinguishing the signal from the noise.



Chris Maxwell

Chris Maxwell
Consumer Connections Director, Carlton United Breweries

Chris Maxwell leads the team responsible for "weaving CUB's brands into consumers' lives" through integrated brand communications, partnerships and activations.

Over the past 10 years Chris has worked across a variety of roles at CUB, and in his current role oversees a portfolio spanning Media, Digital, Sports & Entertainment Partnerships, Experiential, Agencies and Marketing Capability.

Prior to CUB, Chris worked in the USA for five years on the agency side, for brands including Coca Cola; Ford; PlayStation; and Miller Lite where he led experiential and sponsorship campaigns at major events including two Superbowls; NBA Finals; New York Fashion Week and Coachella.


Kjetil Undhjem
Kjetil Undhjem
Director Marketing - Chocolate (ANZ), Mondelez International

After achieving his MBA in Finance and Risk Management, Kjetil launched his career in business and soon aligned himself with the global company Kraft Foods, first in Norway before moving on to Sweden. Kjetil contributed as Business Development Manager for coffee in London where he also developed the internet marketing strategy for Kraft Foods International that would be applied globally.

He continued his career with Kraft moving to Stockholm to lead the Nordic Food business and the marketing program. Returning to London, Kjetil became the global brand equity owner for Milka and Toblerone, looking after innovation for gifting and chocolate.

His journey next led him to the oil and gas industry as the VP of Brand Communication for Statoil in Oslo. But the lure of chocolate was too much for Kjetil to resist and he moved to Zurich as the Category Director for Nordic Chocolate at Mondelez International, leading the Nordic chocolate business and strategy development.

In 2015, Kjetil was a recipient of the Mondelez International Asia-Pacific President Award for his ownership, commitment and determination to deliver for the business


Adrian Mills
Adrian Mills
Managing Director, McCann Melbourne


Adrian leads the McCann business in Melbourne. The agency is an integration success story with over half of the agency's clients using McCann's Creative and Media services. The agency has won over 500 awards in the last five years across Creativity, Media, PR, Data & Innovation. In Melbourne McCann is the agency behind AGL, L'Oreal, Maybelline, WorkSafe, The University of Melbourne and the legendary Dumb Ways to Die, and is currently ranked 13th in the world according to the World Advertising Research Centre.

 

 

Mark Cochrane

Mark Cochrane
Managing Director, Saatchi & Saatchi Melbourne

Prior to leading Saatchi & Saatchi Melbourne, Mark was the Chief Executive Officer of the Saatchi & Saatchi Thailand office where he implemented a strategic and creative approach called Live Creativity. A content and social focused model that enabled the agency to operate like an editorial news room of creativity, creating real time ideation, in-house content creation and distribution. Before his time in Asia he was the Client Service lead at Saatchi & Saatchi New Zealand on Toyota, Lexus, Heineken, Tui Breweries, House of Travel and Air New Zealand.

With a relentless belief in the unreasonable power of creativity in business and society, Mark thrives on creating a company culture that is positive, optimistic and results hungry. He has experience across many categories including luxury, cars, alcohol, airlines, FMCG, gaming, banking and sports. Recently he was named in Campaign Asia's 'Top 40 Executives under 40.'


Moensie Rossier

Moensie Rossier
Brand Planning Director, BWM Dentsu

Moensie Rossier is Brand Planning Director at BWM Dentsu, where she co-authored The Age of the Modern Masterbrand, a proprietary strategic brand model and process that uses creativity to transform brands and businesses from the inside out. The Modern Masterbrand has been tried and tested on major clients across technology, banking, travel and leisure sectors, among others, in Australia and Singapore. Moensie has over 20 years' international experience in brand, advertising and PR, and has written for Contagious magazine on trends and innovation. She has a Philosophy degree from Cambridge University.

Pip Stocks

Pip Stocks
CEO, BrandHook

A seasoned brand strategist and customer experience expert with a passion for customer intimacy, Pip has worked with clients such as Heinz, AMP, Coles, iSelect, AMP, Schweppes, ANZ, Cadbury Schweppes and Fonterra.

Having worked on both the agency and client sides of business, Pip has a great understanding of where the brand and the customer intersect and what role channels particularly digital can play in the new way customer's are behaving or as I call it 'the chaos of the consumer wanderings'.

From working at my first agency to running her own shop, BrandHook, for the last 10 years, Pip has thrived at building and growing brands.

 

Sponsors

Presenting Partner

Carat

Supporting Sponsors

Bloomberg Media Logo Fairfax Media Gum gum
 The Trade Desk

 

 

 
 

FastFront

 
Radium One TRIBE   Genero Logo Black

Health and Well-being Sponsor

 

Tonic