Melbourne / Agenda

STRAP: Make Media + Marketing Make Sense

The new industry event for Melbourne by AdNews.

You'll hear from the industry's top marketers, media executives and visionaries as they give you the real break-down of your industry, show you where it's heading, and show you how you can achieve growth and success in a changing world.

8:30am - Registration
9:00am - Formalities commence
4:30pm - Formalities conclude, drinks commence
5:30pm - Networking drinks conclude

Get your tickets now

View the program here (PDF 1.1Mb)

In his keynote, Holden's Executive Director - Marketing, Mark Harland, addresses how Holden will stand out from the sea of same, to give people emotional and rational reasons to put Holden on their shopping list - including creating world-class dealership experiences and next-level customer service, and evolving its marketing to reflect the technological advancements of its vehicles.

Session Ritson
A journey through the nine circles of marketing hell. Professor Mark Ritson never fails to disappoint. In this all-new presentation, Ritson will outline the nine levels of hell that digital is taking marketers through. Everything from bots, programmatic costs, transparency, viewability, social context, audiences and screen size, the works.

Presented by:

  • Mark Ritson, Adjunct Professor, Melbourne Business School

Session Fireside Chat
Father Bob Maguire is the renegade Catholic Priest from South Melbourne; the kind of cleric to set up a secular organisation to help deal with homelessness and disadvantage. Adam Ferrier needs little by way of introduction to an advertising and marketing crowd, and has just launched new agency Thinkerbell. On paper their worlds couldn't be more dissimilar. However, in reality they deal in the same currency: capturing the hearts and minds of audiences that cross all demographics. In conversation with each other, they will explore what it means to build a life around an intrinsic need or desire to convey messages, and the art that's inherent in doing so.

Session Failure
It takes a brave marketer to admit failure. However, those failures – whether it be planning failures, creative failures, or campaign failures – will lead to incredible learning experiences. We hear from some of those people who have failed, and get a unique insight into how it changed their tactics and strategies forever.

Speakers include:

  • Kjetil Undhjem, Director Marketing - Chocolate (ANZ), Mondelez International
  • Paul Rees-Jones, Executive Planning Director, Clemenger BBDO, Melbourne
  • Chris Maxwell, Consumer Connections Director, Carlton United Breweries
  • Jason Tonelli, Chief Digital and Technology Officer, Publicis Media ANZ
  • Pip Stocks, CEO, BrandHook

Brand Building in a Digital World
Has brand building been sacrificed in the name of digital tactics? Are marketers too concerned with push messaging, than pulling in the hearts and minds of customers? How is a brand grown and nurtured in a digital environment; what are the best examples, and what can be learned from them?

Speakers include:

  • Rob Brittain, Head of Marketing Effectiveness, ANZ Banking Group
  • Nickie Scriven, CEO, Zenith Australia
  • Chris Howatson, Chief Executive Officer, CHE Proximity
  • Adrian Mills, Managing Director, McCann Melbourne
  • Moensie Rossier, Brand Planning Director, BWM Dentsu

The new face of agencies
Whose game is it anyway? When a creative agency can become a media agency, a media agency is a digital shop, and brand becomes a publisher nothing is black and white. With such blurred lines, it's hard to remember the important thing is the outcome. How are agencies and clients reshaping what they do to deliver better results and relationships - and what's working?

Speakers include:

  • Danielle Uskovic , Head of Digital & Social, Lenovo
  • Roddy Campbell, CEO, Bring (Universal Music)
  • Ashley Earnshaw, Chief Investment Officer, Carat Australia
  • Gemma Hunter, Executive Creative Director and Head of MediaCom Beyond Advertising, Australia
  • Mark Cochrane, Managing Director, Saatchi & Saatchi Melbourne

Session Health Well-Being
Presented by Tonic Health Media
We all know that people are key to business success and good quality marketing, but it's getting ever harder to balance life in the fast-paced media world. In this well-being 'psych-up' session Matthew Johnstone, ambassador of Tonic Health Media will teach you how to manage stress in a busy media environment and help you and your teams build resilience, find balance and develop mindfulness.

Session Fastfronts
The FastFront sessions will deliver a high-speed showcase of the latest technologies that are hitting the Australian market.

Get your tickets now

View the program here (PDF 1.1Mb)