Melbourne / Agenda

25th July 2018

8:30am - 4:30pm at The Arts Centre, 100 St Kilda Rd, Melbourne.

Melbourne Media + Marketing Summit Program

Keynote Address – to be confirmed soon

Get your tickets now

See the full program here

The AdNews Media + Marketing Summit 2018 is the foremost high-profile event on the advertising, media and marketing calendar. The content is relevant. It’s a program that speaks to the agenda affecting your strategies - today, not yesterday. It brings together the industry's top marketing executives, the most influential agency figures, and forward-thinking academics to tackle topical issues marketers, agencies and media owners are facing today.

     
Katie Spearritt  

KEYNOTE SPEAKER

Dr Katie Spearritt - CEO, Diversity Partners

Dr Katie Spearritt is Chief Executive Officer of Diversity Partners, a specialist consultancy that helps companies to achieve diversity progress and create more inclusive and high performing work environments. After two decades in leadership roles in Australian and global firms (Hewlett Packard, Coles Group, NAB), Katie founded Diversity Partners in 2009 as a strategic partner to organisations wanting to progress diversity and inclusion. Since then, Diversity Partners has worked with more than 200 organisations, including many top ASX firms and a range of media, legal and sporting organisations. A ‘Gruen’ devotee, she has a keen interest in the way Australia’s media and marketing industry is starting to take diversity seriously. Katie holds a PhD in Business & Economics from Monash University, Melbourne and a Bachelor of Arts (First Class Honours) and University Medal from the University of Queensland.

     
     
promise  

THE PROMISE OF ADDRESSABILITY

(in association with Think TV)

Already some ten years in the making, media agency bosses predict that 2018 will be the year of addressability – and given M+MS falls half way through the year, this session is primed to deliver some of the first results from the market’s early forays into the new media environment.

This strand will bring together senior execs from all major TV networks to explore the successes and, potentially, some of the teething issues surrounding our new ability to deliver hyper-targeted, curated campaigns to Australia’s TV viewers.

     
     
transformation  

DIGITAL TRANSFORMATION

One brand and agency’s part of the $45bn unfinished journey: HAVAS and WORLD VISION

Despite massive upheaval in our industry – from podcasting to programmatic, digital transformation has barely begun, with a recent study showing that it will contribute $45bn to Australia’s GDP by 2021. In three years’ time, the media, marketing and advertising landscape will have significantly recalibrated once again. We will hear from Havas Melbourne MD Matt Houltham and World Vision CMO Teresa Sperti about how they played catch-up and now in 2018, how they are primed to embrace the next three years of transformation.

     
     
heygoogle  

'HEY! GOOGLE/ALEXA/INSERT NAME HERE'

How AI is on the brink of revolutionising media, marketing and advertising.

How AI and voice is on the brink of revolutionising media, marketing and advertising, brought to you by DELOITTE DIGITAL and client partner to be announced.

In association with Deloitte Digital (and a client yet to be revealed), this session will deliver a detailed look into what will be required of marketers, agencies, brands, copywriters and everyone in between as we face a future that is driven by AI and voice.

     
     
interactive  

INTERACTIVE SESSION

You Are The Creative Agency - with TRIBE’s Jules Lund

This interactive session: "You are the creative agency”, will see AdNews partner and TRIBE founder Jules Lund turn the audience into a creative agency. In his inimitable and entertaining style, Jules will delve into a vision where consumers will be able to supply the creative for multi-channel brand campaigns by simply pulling their devices from their pockets – and with the help of our audience, he will show how this can happen. He will also reveal why this is set to transform the advertising industry in less than a decade, partly driven by the ascension of millennials to the c-suite.

 

     
     
beyondmetoo  

BEYOND #METOO

Why safe, harmonious, and fully inclusive workplaces are key to driving successful businesses

The #metoo movement continues to shed light on the discord and difficulties of many of our workplaces and its important work continues. In light of our shifting discourse, we will take a look at what makes a successful workplace – and why full inclusivity – driven by the organisation’s leader is essential.

Names so far confirmed include Zenith CEO Nickie Scriven, Angela Mellak - Co-founder of Digital Women's Network, and MediaMath commercial director, Emil Mathia

     
     
marriage  

MAKING THE MARRIAGE OF CLIENT AND AGENCY WORK - CLEMENGER BBDO AND NAB

The partnership between a marketer and an agency is much like a marriage, and relies, among many things, on trust. In such times when trust has been eroded, how does the partnership work? We will host an exclusive conversation between Gayle While - Clemenger Melbourne Deputy CEO, James McGrath - Clemenger Creative Chairman and Michael Nearhos - General Manager, Brand Experience, NAB.

     
     
   

ADNEWS UPFRONTS

Our partners will deliver short, sharp presentations on where their side of the business is headed in the next 12 months. Think TV will scope out the television landscape; ARN will deliver on the future of the radio business; NewsMediaWorks will refresh us on the developments in print and Amobee will take on the mighty digital world.