Melbourne / Speakers

Mark Harland

Mark Harland
Executive Director - Marketing, General Motors International


Mark is responsible for leading the growth of the GM brands (Cadillac, Chevrolet, Holden & Opel) and influencing the customer experience across all touchpoints in Asia, Africa and Australia. This includes directing a team of GM employees from all over the world, as well as a cross section of global agency partners and promotional with partners like Manchester United.

Mark joined General Motors in 1997 and assumed various roles within the European Marketing organization before returning to New York City, Dallas and eventually GM headquarters in Detroit, MI. More recently he was the Director of Marketing based in Shanghai, China.

Mark is a native of Montreal, Canada where his father was a General Motors dealer for over 40 years. Mark holds an MBA from the New York Institute of Technology. His interests include competitive ice hockey, rugby, cycling, youth sports and international travel. Mark currently lives in Singapore with his wife and three young children.


Father Bob

Fr Bob Maguire AM RFD

He is a man of passion, creativity and humour. He has spent a life time's work connecting the very fiber of our community and it's most pressing social issues. From street kids, to families ravaged by unemployment, drugs or violence, to the severely disadvantaged people that society has deemed 'futile', Father is about targeting real needs with very real action.

Orphaned young while growing up poor, lend him to an early priest hood, then a stint working with the army during the Vietnam War. Returning to become South Melbourne's enthusiastic and much loved Parish Priest at St Peter's & Paul's for nearly forty years.

Awarded the Order of Australia in 1989, a Centenary Medal in 2003 and named Entrepreneur of the Year for the Southern Region of Australia for Social, Community or Not For Profit Organisation, Fr Bob Maguire is one of those men that, every once in a while is worthy of building a foundation on.

The need lend him to establish many organisations over the years, including the Fr Bob Maguire Foundation, Open Family and Emerald Hill Mission.


Adam Ferrier

Adam Ferrier
Consumer psychologist and brand strategist


Adam began his career working in a maximum-security prison, before making the natural move to marketing consultancy, Added Value.

He then joined Saatchi & Saatchi as a Strategic Planner, where he invented a psychological board game 'The Analyst'. Translated into three languages (still selling well in the Benelux countries).

Adam then co-founded Naked Communications, APAC in 2004. Naked harnessed a behavioural change model, focusing on building brands whilst changing behaviour, and was one of Australia's most awarded agencies, repeatedly winning agency of the year across various disciplines. In 2013 Adam left Naked, becoming an equity partner of Cummins&Partners for 3 years, during which time they won Adnews' Agency of They Year Grand Prix (Adam thinks it's a causal relationship others think correlational).
Adam published his first book with Oxford University Press, 'The Advertising Effect: How to change behaviour'. He is a well known media commentator on brands and advertising across media properties such as Gruen, The Project, Celebrity Apprentice, Today, and MMM and KISS FM. Adam is also on the boards of TRIBE, a social influencing company, and Good Thnx, a social giving company.


Mark Ritso
Mark Ritson
Adjunct Professor, Melbourne Business School

Mark Ritson is Adjunct Professor of Marketing at Melbourne Business School and a Visiting Professor at Singapore Management University. He has a PhD in Marketing from Lancaster University and has been a faculty member at some of the world's leading business schools teaching on the MBA programs at London Business School, MIT Sloan, and the University of Minnesota. He is widely acknowledged as one of the world's best marketing instructors and has been the recipient of multiple teaching prize.

Mark has worked globally on projects ranging from brand strategy, market research, segmentation, CRM and brand extension. His clients have included Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay and WD40.

Roddy Campbell
Roddy Campbell
CEO, Bring (Universal Music)

Roddy is the Managing Director at BRING, A Universal Music owned branded entertainment agency. In his role Roddy manages a team that works with a variety of brands and agencies on experiential, content and influencer marketing campaigns, leveraging Universal's extensive access to the entertainment industry. Clients that Roddy has worked with in the recent past include Optus, Air New Zealand, Coke, 5 Seeds and Summer Bright whilst talent has included Katy Perry, Lady Gaga, Keith Urban, Troye Sivan and Ronan Keating.

Danielle Uskovic
Danielle Uskovic
Head of Digital & Social, Lenovo

Danielle Uskovic has a passion for all things digital. Her experience spans business-to-business and consumer sectors, leading award winning sales and marketing teams for ASX 100 and Fortune 500 companies. She is currently the head of Digital Marketing for Lenovo Asia Pacific. She's passionate about innovation and the difference technology can make in everyone's lives.

Ash Earnshaw
Ashley Earnshaw
Chief Investment Officer, Carat Australia

In his role as Chief Investment Officer, Ashley is tasked with managing investment, operations, and accountability on behalf of clients for Australia's largest media agency network, Carat Australia.

Starting out his career in his home town of Manchester (UK), Ash made the move to Australia in 2008, before joining the Carat network in 2015.

Throughout his career, his consistent passion and area of focus has been investment, with particular emphasis on trading, strategic partnerships, and brand integration. A firm advocate for embracing innovation, he is driven by the challenges of today's rapidly evolving media landscape and the vast opportunities it presents for his clients.

Chris Howatson

Chris Howatson
Chief Executive Officer, CHE Proximity

Chris Howatson is Chief Executive Office of CHE Proximity Australia, and Board Director of Clemenger Group. He has been awarded in every major creative and effectiveness show as well as being personally recognised by B&T, ADMA, AFA and Campaign Asia. At 27 he was the youngest person to lead a Clemenger Group agency, and since taking the reigns at CHE Proximity has transformed the agency into one of Australia's leading agencies. He is also a member of the Proximity Worldwide leadership group and RMIT's communications advisory board.


Jason Tonelli
Jason Tonelli
Chief Digital and Technology Officer, Publicis Media ANZ

Jason Tonelli is a digital media and technology specialist with more than 14 years' experience in the field. He has gained a unique range of experience and skills, having worked across most facets of digital media from search to running a trading desk.

Mr Tonelli is currently the Chief Digital and Technology Officer for Publicis Media Australia and New Zealand, one of the world's leading communications agencies, where he focuses on driving leading technology solutions, innovation and digital strategic work across the Group. Jason also is a Non-Executive Director of Gooroo – a Melbourne based recruitment platform that uses technology to match talent with the right roles in the IT sector. Prior to his role with Publicis, Mr Tonelli worked across the Starcom and Mediavest businesses as the digital and technology lead in Australia. Both of these roles have unlocked global client and technology connections throughout Europe, Asia and the US.

Prior to joining Starcom, Mr Tonelli has held such roles as General Manager of Aegis Media Pacific's Trading Desk and Media Director at emitch Melbourne, leading a team of 10 across a number of clients including Nissan Australia, BMW, Tourism Victoria, Virgin Australia, QUIT Victoria and the Transport Accident


Paul Brooks
Paul Brooks
CEO, Carat Australia and New Zealand

Paul Brooks is the CEO of Carat Australia. With more than 20 years of experience across media agencies, Brooks is now at the helm of one of Australia's largest media agencies.

Previously the president of Dentsu Aegis Group's media investment arm, Amplify, Paul has a wealth of investment expertise and experience across a diverse range of clients and categories.



Paul Rees Jones
Paul Rees-Jones
Executive Planning Director, Clemenger BBDO, Melbourne


Paul leads Clemenger BBDO Melbourne planning, the most effective and creatively awarded group of planners in the Asia Pacific region over the past decade.

The agency's work on discovering insights that lead to behaviour changing ideas has resulted in recognition locally and internationally with more than 500 creative awards and over 100 for effectiveness – and outstanding results for clients. This year alone the agency's work has seen Clemenger BBDO Melbourne named D&AD's Global Agency of the Year, APAC Effie Awards Agency of the Year and AdNews Agency of the Year.

Paul's currently serves on BBDO's Global Planning Council and is a regular effectiveness and innovation awards judge both locally and internationally.


Nickie Scriven
Nickie Scriven
CEO, Zenith Australia

As CEO, Nickie is responsible for the agency's people, growth and client relationships nationally, as part of the Zenith Worldwide network.

Nickie joined Zenith in 2014 from AustralianSuper where she was Head of Marketing & Brand. Prior to that, she worked with National Australia Bank and News Corporation in senior marketing, sales and strategy roles.

She has more than 18 years' experience in the industry, working with global brands including Honda, Peters, Fitbit, Tennis Australia, Myer, Coles, Medibank Australia and the Victorian Government.

Having worked extensively on the client side, and now leading one of the country's biggest media agencies, Nickie is in the unique position of developing and strategies and ideas for brands with perspective and understanding from both sides of the table.


Gemma Hunter
Gemma Hunter
Executive Creative Director and Head of MediaCom Beyond Advertising, Australia

Gemma Hunter is an award-winning, internationally recognised content specialist. With more than 20 years' in media and advertising, she has spent the last seven with MediaCom. Her remit spans oversight of content strategy, creative, production, distribution, PR, brand and marketing. Gemma's expertise has seen her hold and excel in the highest level creative and executive roles, across major agencies, in major markets including global, pan-Europe, Japan, Korea, Australia and the Asia Pacific.

Gemma is associated with the who's who of the world's biggest and best known brands, evidence of her extraordinary category expertise. She has applied her skills and insights to clients spanning tech and auto through FMCG, alcohol, entertainment, fashion and travel. She also has deep experience in the government and not-for-profit sectors.

Gemma's imprimatur can be found on everything from brand-funded prime-time TV series, to international events, agency PR to bespoke content across every channel. Her talents include identifying, leading and developing award-winning, high performance teams.

Rob Brittain

Rob Brittain
Head of Marketing Effectiveness, ANZ Banking Group

Rob is a passionate builder of marketing capability. As part of ANZ's global marketing team, Rob's focus is on enabling a commercially-minded learning culture across marketing; building understanding of proven marking effectiveness principles to improve marketing performance.

Prior to joining ANZ, Rob spent 8 years at Mondelez International, working with global brands such as Cadbury and Oreo. During his career he has worked across the Pharma, Telco, FMCG and Banking sectors. A scientist by training (he has a degree in Pharmacology,) he's curious by nature and concentrates on distinguishing the signal from the noise.



Chris Maxwell

Chris Maxwell
Consumer Connections Director, Carlton United Breweries

Chris Maxwell leads the team responsible for "weaving CUB's brands into consumers' lives" through integrated brand communications, partnerships and activations.

Over the past 10 years Chris has worked across a variety of roles at CUB, and in his current role oversees a portfolio spanning Media, Digital, Sports & Entertainment Partnerships, Experiential, Agencies and Marketing Capability.

Prior to CUB, Chris worked in the USA for five years on the agency side, for brands including Coca Cola; Ford; PlayStation; and Miller Lite where he led experiential and sponsorship campaigns at major events including two Superbowls; NBA Finals; New York Fashion Week and Coachella.


Kjetil Undhjem
Kjetil Undhjem
Director Marketing - Chocolate (ANZ), Mondelez International

After achieving his MBA in Finance and Risk Management, Kjetil launched his career in business and soon aligned himself with the global company Kraft Foods, first in Norway before moving on to Sweden. Kjetil contributed as Business Development Manager for coffee in London where he also developed the internet marketing strategy for Kraft Foods International that would be applied globally.

He continued his career with Kraft moving to Stockholm to lead the Nordic Food business and the marketing program. Returning to London, Kjetil became the global brand equity owner for Milka and Toblerone, looking after innovation for gifting and chocolate.

His journey next led him to the oil and gas industry as the VP of Brand Communication for Statoil in Oslo. But the lure of chocolate was too much for Kjetil to resist and he moved to Zurich as the Category Director for Nordic Chocolate at Mondelēz International, leading the Nordic chocolate business and strategy development.

In 2015, Kjetil was a recipient of the Mondelēz International Asia-Pacific President Award for his ownership, commitment and determination to deliver for the business


Adrian Mills
Adrian Mills
Managing Director, McCann Melbourne


Adrian leads the McCann business in Melbourne. The agency is an integration success story with over half of the agency's clients using McCann's Creative and Media services. The agency has won over 500 awards in the last five years across Creativity, Media, PR, Data & Innovation. In Melbourne McCann is the agency behind AGL, L'Oreal, Maybelline, WorkSafe, The University of Melbourne and the legendary Dumb Ways to Die, and is currently ranked 13th in the world according to the World Advertising Research Centre.

 

 

Mark Cochrane

Mark Cochrane
Managing Director, Saatchi & Saatchi Melbourne

Prior to leading Saatchi & Saatchi Melbourne, Mark was the Chief Executive Officer of the Saatchi & Saatchi Thailand office where he implemented a strategic and creative approach called Live Creativity. A content and social focused model that enabled the agency to operate like an editorial news room of creativity, creating real time ideation, in-house content creation and distribution. Before his time in Asia he was the Client Service lead at Saatchi & Saatchi New Zealand on Toyota, Lexus, Heineken, Tui Breweries, House of Travel and Air New Zealand.

With a relentless belief in the unreasonable power of creativity in business and society, Mark thrives on creating a company culture that is positive, optimistic and results hungry. He has experience across many categories including luxury, cars, alcohol, airlines, FMCG, gaming, banking and sports. Recently he was named in Campaign Asia's 'Top 40 Executives under 40.'


Moensie Rossier

Moensie Rossier
Brand Planning Director, BWM Dentsu

Moensie Rossier is Brand Planning Director at BWM Dentsu, where she co-authored The Age of the Modern Masterbrand, a proprietary strategic brand model and process that uses creativity to transform brands and businesses from the inside out. The Modern Masterbrand has been tried and tested on major clients across technology, banking, travel and leisure sectors, among others, in Australia and Singapore. Moensie has over 20 years' international experience in brand, advertising and PR, and has written for Contagious magazine on trends and innovation. She has a Philosophy degree from Cambridge University.

Pip Stocks

Pip Stocks
CEO, BrandHook

A seasoned brand strategist and customer experience expert with a passion for customer intimacy, Pip has worked with clients such as Heinz, AMP, Coles, iSelect, AMP, Schweppes, ANZ, Cadbury Schweppes and Fonterra.

Having worked on both the agency and client sides of business, Pip has a great understanding of where the brand and the customer intersect and what role channels particularly digital can play in the new way customer's are behaving or as I call it 'the chaos of the consumer wanderings'.

From working at my first agency to running her own shop, BrandHook, for the last 10 years, Pip has thrived at building and growing brands.