Sydney / Agenda

4th May 2018

8:30am - 4:30pm at The Eternity Playhouse, Darlinghurst Theatre, Darlinghurst.

View the full program here

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The AdNews Media + Marketing Summit 2018 is the foremost high-profile event on the advertising, media and marketing calendar. The content is relevant. It’s a program that speaks to the agenda affecting your strategies - today, not yesterday. It brings together the industry's top marketing executives, the most influential agency figures, and forward-thinking academics to tackle topical issues marketers, agencies and media owners are facing today.

Keynote_Sarah Styles

Opening Keynote - followed by Q&A

Sarah Styles is the Head of Female Engagement for Cricket Australia, and is responsible for driving the greater involvement and inclusion of women and girls as players, athletes, fans and employees. Significant progress is already being made, most notably the transformation and professionalisation of women’s elite cricket, rapid increases in the number of women and girls playing cricket, and the KFC Big Bash League’s gender-balanced crowds. In addition, each major initiative is being matched by countless seen and unseen changes to ensure cricket is genuinely 'A Sport For All'. Prior to joining Cricket Australia, Sarah's background was in investment banking and corporate advisory roles, largely with Macquarie, before joining Medibank ahead of its IPO. An unexpected offer led to her making the move to Jolimont in late 2014, stepping into the newly created Head of Female Engagement role. With her husband, former golf professional Ben Styles, Sarah is also the owner of industry disruptor X-Golf, the largest network of golf simulation centres in Australia and New Zealand.

Session Marketing to 

By the time M+MS takes place in Sydney on May 4th, Amazon’s virtual personal assistant Alexa will have launched in Australia. Marketers are bracing themselves for a future where AI and voice command become commonplace in our households, however, how do we interrupt the machine algorithms that automate our buying habits? How much of an agency and marketer’s role will see them making an emotional connection with a person, versus rational persuasion with a Sentient Virtual Personal Assistant?

Session Promise of 

Already some ten years in the making, media agency bosses predict that 2018 will be the year of addressability – and given M+MS falls half way through the year, this session is primed to deliver some of the first results from the market’s early forays into the new media environment. This strand will explore the successes and, potentially, some of the teething issues surrounding our new ability to deliver hyper-targeted, curated campaigns to Australia’s TV viewers.

Special Content Spot
This interactive session: "You are the creative agency”, will see AdNews partner and TRIBE founder Jules Lund turn the audience into a creative agency. In his inimitable and entertaining style, Jules will delve into a vision where consumers will be able to supply the creative for multi-channel brand campaigns by simply pulling their devices from their pockets – and with the help of our audience, he will show how this can happen. He will also reveal why this is set to transform the advertising industry in less than a decade, partly driven by the ascension of millennials to the c-suite. 

Session Marriage

McDonald's and its long-standing Australian agency DDB will take to the stage in an exclusive session entitled ‘Making the Marriage of Client and Agency Work. Speakers Nicole Taylor (DDB Sydney CEO) Fran Clayton (DDB Sydney CSO) and Jo Feeney (director of marketing McDonald’s Australia) will talk about how to make the marriage work, touching on transparency, honesty, creativity and the keys to their long-term success.

Session Consultancies

Both revered and feared in equal measure, much of last year’s media focus was on the expansion of consultancies into our industry – the stakes they took in creative agencies; the staff they poached from other organisations, and the models they have adopted to formalise their offers to brands and marketers. We will bring together three executives from the consultancies who will each reveal the nuts and bolts of their offerings, and then open out to questions from the floor.

RXP chief executive officer & executive director Ross Fielding, Deloitte partner David Phillips and KPMG Customer, Brand & Marketing Advisory partner Carmen Bekker will take to the stage and deliver quickfire presentations on how their business differs from the pack – and how they position themselves against the wider, traditional industry. This will be followed by a discussion with an AdNews journalist before opening to the floor from questions from the audience. Audience participation for this session is greatly encouraged. 

Session WTF is blockchain
Carat chief digital officer Sarah James and head of innovation Robert Tilt will deliver the WTF is blockchain and why should media care? The pair will present a session deep diving into the mechanics of blockchain, and how it is expected to impact the advertising business in coming months and years.Leading media agencies are already trialling its technologies to make their systems more transparent, and it is heralded as one of the ways issues of transparency can be cleared up in the media business.

Session AdNews Upfronts

Representatives from TV, radio, digital, publishing, OOH and cinema will each present their thoughts on what the following 12 months will deliver in their side of the business.