Sydney / Speakers

Jac Phillips
Jac Phillips
Head of Marketing (Australia, New Zealand and South Pacific), Visa

Jac Phillips joined Visa in March 2017 as Head of Marketing for the Australia, New Zealand and South Pacific region. She leads a team responsible for championing the Visa brand and driving deeper partnerships with clients, consumers and stakeholders across the region.

Jac is a highly experienced marketer with 20 years of marketing and communications expertise in both traditional and online environments.

She joined Visa from the Bank of Melbourne (part of the Westpac Group), where she led the brand and marketing team. Prior to that, Jac also spent many years with ANZ and started her career with IBM. She brings extensive international experience across wealth management, banking, technology, FMCG and retail industries, as well as an intimate knowledge of the payments ecosystem to Visa.

Jason Pellegrino
Jason Pellegrino
Managing Director, Google Australia and New Zealand

Jason Pellegrino is Google's Managing Director for Australia and New Zealand. Prior to this, Jason was responsible for Google's business strategy and commercial capabilities across the Asia Pacific region.

Jason has been with Google for 7 years in a variety of roles, including Sales Director, Australia and Head of Strategy & Sales Operations for Google's Australia & New Zealand business.
Prior to Google, Jason spent over 15 years in Corporate Strategy, Mergers & Acquisitions and Sales & Marketing in retail, technology and consumer product industries with LEK Consulting, PepsiCo International & KPMG.

Jason holds a Bachelor's degree in Commerce from the University of Wollongong and an MBA (Distinction) from The London Business School, where he served as President of the Student Association and as a member of the school's Board of Governors. Jason is a member of the Innovation Taskforce of the Business Council of Australia, a member of ASIC's External Advisory Panel and a Board member of Plan International.

Mark Ritson
Mark Ritson
Adjunct Professor, Melbourne Business School

Mark Ritson is Adjunct Professor of Marketing at Melbourne Business School and a Visiting Professor at Singapore Management University. He has a PhD in Marketing from Lancaster University and has been a faculty member at some of the world's leading business schools teaching on the MBA programs at London Business School, MIT Sloan, and the University of Minnesota. He is widely acknowledged as one of the world's best marketing instructors and has been the recipient of multiple teaching prize.

Mark has worked globally on projects ranging from brand strategy, market research, segmentation, CRM and brand extension. His clients have included Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay and WD40.

Jo Kelly
Jo Kelly
Chief Marketing Officer, Ubank

Jo Kelly is the Chief Marketing Officer at UBank joining the team in early 2015. Leading a team of brand, marketing and communications professionals, she spearheaded the bank's rebrand in January 2016 and has helped cement UBank's place in the financial services market as being 'Just the Bank you Need'.

Jo has extensive experience in marketing, communications and change management and is known for her 'out of the box thinking'. She is equally as passionate about mentoring and empowering the leaders of tomorrow. Dedicating her time to help guide and educate the next generation of marketers by sharing not just best practice; but 'next practice'.

Jenny Williams
Jenny Williams
Former Chief Marketing Officer, HCF

Jenny is the CMO of HCF, one of Australia's largest combined health and life insurance organisations. Jenny has been in technology driven marketing (on and offline) for the over 25 years. She has worked across Asia, America and Europe and is focused on driving innovation, growth and the evolution of the digital marketing industry.

Starting her career in software development Jenny rose through the ranks of agencies to hold roles as Regional Director of McCann Relationship Marketing (MRM), Head of Interactive for MRM Asia Pacific and Managing Director of Tribal DDB Australia during which time Tribal was awarded agency of the year for three years running. Leaving agency life in 2016 Jenny started her own consulting business Ideagarden which she ran for 7 years until moving to a client side role as the CMO of HCF.

Brent Smart
Brent Smart
Chief Marketing Officer, IAG

Brent Smart is the former CEO of Saatchi & Saatchi New York and has 20 years experience in advertising, creative, brand and content including a stint as MD of Colenso BBDO – one of the most successful and creative agencies in the region.

He recently returned to Australia from the US to join IAG as its first CMO. He will run the Customer Labs where he hopes to influence the entire customer experience by combining data and analytics capabilities as well as creativity and innovation.

Brent has impressive campaign credentials, and extensive experience in fostering creativity in organisations. He leads group-wide marketing activity including brand and portfolio strategy, media buying, direct digital media and search, marketing operations and marketing innovation.1

Paul Brooks
Paul Brooks
CEO, Carat Australia and New Zealand

Paul Brooks is the CEO of Carat Australia. With more than 20 years of experience across media agencies, Brooks is now at the helm of one of Australia's largest media agencies.

Previously the president of Dentsu Aegis Group's media investment arm, Amplify, Paul has a wealth of investment expertise and experience across a diverse range of clients and categories.

Simon Reynolds

Simon Reynolds
Vice President Marketing, Airtasker

Simon is the VP, Marketing at Airtasker, a trusted marketplace for people and businesses to outsource tasks, find local services or complete flexible jobs to earn money.

He is responsible for the Marketing and Growth team at Airtasker, a team comprising of data driven marketers, which have contributed to Airtasker's growth with over 65,000 tasks posted per month and 1 million registered members. Simon previously headed up digital marketing at ALDI Supermarkets and Freelancer.com.


Clint Parr
Clint Parr
Head of People & Culture, Clemenger BBDO Sydney

Clinton Parr's purpose in life is to deliver happiness and to make sure that everyone else is happier doing their job.

He completed his Bachelor of Business degree majoring in HR and Business Management in 2003 and is a proud nerd when it comes to leadership, people development, engagement and organisational culture.

Clint has a particular passion for the Creative industry and is the Head of People & Culture at Clemenger BBDO Sydney, which is part of the highly awarded, global BBDO network.

Clint has recently been focused on killing the annual 360 performance review and putting structure around how the agency engages their employees, but gains the most joy at work by having any conversation where he can say "I just read a study/article on that and…"

Tom Kelshaw
Tom Kelshaw
Director of Innovation, Maxus New York

Tom is Director of Innovation for Maxus, based in New York. He has over 18 years in digital, technology and strategy experience globally, for Fortune 500 companies, challenger brands, fast-growth start-ups and a few failed ventures.

At Maxus, Tom advises on practical applications of creativity and technology to solve business and communications challenges, and directs partnerships with innovative start-ups, universities and creators.

Sam Hegg
Sam Hegg
Chief Strategy Officer, Carat Australia

Sam is currently at the helm of one of the largest strategic offerings of any media agency in Australia, steering the thinking behind the media investment of over 150 of Australia's biggest brands.

Inquisitive by nature, with a passion for collaboration and pushing the boundaries of media, Sam is dedicated to finding new and better ways to use communications to drive a business forward.

With over 15 years' experience honed in agencies across the UK and Australia, he has worked with category leaders in FMCG, finance, auto, gambling, insurance and entertainment.

Harry Lowes
Harry Lowes
General Manager of One-to-one Marketing and Loyalty, Telstra

Harry Lowes has built and run some of the most successful digital teams for Australia's largest brands throughout his career.

He has extensive experience in digital, marketing data and programmatic and is currently responsible for the strategy and investment of Telstra's media portfolio. He is also focused on the customer experience and building bespoke solutions which focus on ROI and profit.

Starting out at McCann Erickson, Lowes has also held senior marketing positions at Commbank and has experience across business development, data strategy, service delivery, sales, e-commerce and marketing.

James Sugrue
James Sugrue
Founder, AFK

James Sugure is the founder of independent mobile specialist AFK (Away From Keyboard). The eight-year-old agency rebranded in 2016 from Mobeseek and is currently the AdNews Specialist Agency of the Year.

He wakes up every day wondering "What is the next new stuff we will come up with?". Curious about ideas that utilise new technology and creating and experimenting with prototypes and new things, the agency aims to deliver cutting-edge, futuristic and forward-thinking digital strategies.

He believes that a mobile-first approach is the only viable option as consumers demand an ever more seamless experience across devices and believes that the future of digital is 'away from keyboard'. Sugure and the agency have worked with clients including MINI Australia, Commonwealth Bank Australia, Vodafone, Samsung, etc.

Matthew Johnstone
Matthew Johnstone
Author, Illustrator and Ambassador for Tonic Health Media

An international best selling author, an illustrator, a photographer, a busy keynote speaker and a wellness coach, he also regularly takes retreats at the Golden Door.

Having spent 15 years as a highly awarded creative in advertising, for his sins of getting you to buy stuff you never knew you wanted, he has dedicated his life to the education and communication of better mental health, wellbeing and resilience through creativity and imagery.

He has spoken all over the world; last year presenting a keynote to representatives of 87 countries at the World Health Organisation. He has just returned from a speaking tour in Iceland where he met 3 women called Bjork - all of whom knew Bjork. He is just as happy speaking at the Reserve Bank as he is in a community hall in outback Australia.

Katie Rigg Smith
Katie Rigg-Smith
CEO, Mindshare

Starting at Mindshare straight out of university, Katie has become known to be one of the brightest strategic minds in Australia. Katie was Mindshare's National Chief Strategy Officer prior to being promoted to CEO at the start of 2013.

Throughout her career Katie has been recognised both nationally and internationally for her work and contribution to the media industry. Accolades include being listed in B&T Magazine's Top Ten Most Influential Women in 2016, 2015 and 2014, being named as the only media person within the Top Ten Women to Watch in 2013, Australia's Top 40 under 40 in 2012 and finalist for Asia Pacific Planner of the Year back in 2007. Katie is incredibly passionate about great media thinking across paid, owned and earned and the role it can play for clients' business. Not only is she a regular on this topic on the speaking circuit but Katie also spent three years lecturing at University on the topic of Media and Communications.

John Miskelly
John Miskelly
Chief Digital Officer, GroupM Australia & New Zealand

A graduate with a Bachelor of Business and major in marketing from University of Strathclyde Glasgow, John has over 15 years of media experience.

John began his career at Starcom London, working as a TV Buyer exclusively on Procter & Gamble before switching to Online Trading Manager with the aim of bringing TV rigor in online. John moved to Mediacom Sydney in 2008 to work on P&G but moved into the role of Head of Digital Implementation Planning & Investment leading overall digital operations of the agency nationally. In October 2013 John became Chief Digital Officer across GroupM companies with key focus on digital operations, digital technology, platform strategies and digital trading development.

Steve Lockwood
Steve Lockwood
Head of Marketing Science, Facebook Australia & New Zealand

Steve has 15 years' experience in analytics in marketing having held roles at agencies, consultancies and media organizations in London and Sydney. He has led the Marketing Science team at Facebook in Australia and New Zealand for over 3 years, focusing across many industry verticals. Steve specializes in using understanding of media effectiveness, best practice measurement methodologies, and audience insights to drive actionable recommendations on how advertisers can grow their businesses through effective ad strategy on Facebook properties.

Jodie Sangster

Richard Harris
Managing Director, ADMA IQ

A seasoned analytics and marketing professional, Richard Harris spent 18 years in the data & analytics industry, of which 10 years were focused in marketing services, working for companies such as VEDA and Acxiom Australia.

As the Managing Director for ADMA IQ, Richard and his team are responsible for managing the framework that defines the skills & capability standards for marketers and analysts in Australia. He is a passionate advocate for data-driven business and has particular focus on ensuring that Australia remains competitive through the ongoing development of our marketing & analytics skills base.

Prior to joining ADMA in 2014, Mr Harris worked at Inivio, the marketing division of VEDA, where he was Director of Client Engagement for three and a half years. He also worked at data management company, Acxiom Australia, for five years as a Senior Consultant where he was responsible for new business development and sales support within the NSW team. In both organisations he worked with a diverse number of businesses in terms of size and industry sectors.


Nicole Sheffield
Nicole Sheffield
Chief Digital Officer, News Corp Australia

Nicole Sheffield is the Chief Digital Officer of News Corp Australia. She is responsible for the company's digital revenue growth and strategy; audience and subscription growth; content optimisation and marketing; and digital product innovation. News Corp Australia is the country's number one digital content publisher, with leading brands in news, real estate, sport, food, and fashion.

Nicole is also driving the company's video strategy and execution which includes the Storyful business and Unruly in the Australian market.

Nicole joined News Corp Australia in early 2012 as CEO of NewsLifeMedia, leading the lifestyle publishing division. In August 2016 she was appointed Managing Director of News Digital Networks Australia (News DNA), the digital arm of News Corp Australia, before taking on the expanded role of Chief Digital Officer in March 2017. She retains oversight of both NewsLifeMedia and News DNA. Additionally, Nicole is Chair of the Interactive Advertising Bureau (IAB) Australia Board; and is a Director of Chief Executive Women (CEW). She has a Bachelor of Arts/Bachelor of Laws (Macquarie University) and a Masters of Business (UTS).


Joanne Jacobs
Joanne Jacobs
Managing Partner, Disruptor's Handbook

Joanne Jacobs is an award-winning digital strategist and company director, and she is the Managing Partner (with Gavin Heaton) of Disruptor's Handbook, a firm that facilitates incubation of innovation from a marketing perspective. She is on the Board of Code Club Australia, as well as the NSW Government Digital Advisory Panel, she is on a number of other industry advisory boards, and she is an active mentor of startups. She formerly ran the Australian office of 1000heads, a word of mouth marketing firm. In her career, Joanne has worked in London where she ran a social media production house, and she was a consultant in social networking technologies, as well as a professional speaker, business coach, trainer and strategist for digital marketing practices. Joanne also has a long history in academia, lecturing extensively in strategic use of information technology and strategic internet marketing. She was co-editor with Axel Bruns of the book, Uses of Blogs (2006).

Anthony Hourigan
Anthony Hourigan
CEO, Hourigan International

Hourigan International has always championed the agents of change, those who transcend traditional thinking and reimagine the new. Be they CEO's or Creative Directors, in Marketing, Digital or Agencies, it's a collective mindset that unites this tribe we call Creative Leadership talent. A mindset that sees unprecedented disruption as nothing but exciting opportunity.

The connections that Hourigan International has made has transformed careers and created the capability for organisation to engage consumers in new and interesting ways. Assisting all kinds of companies to become customer responsive, from the leading Creative, Media, PR and UX agencies to brands such as Telstra, CBA, QANTAS, McDonalds, News Corp and Aesop, to consultancies such as PwC and KPMG.

Founded 15 years ago the business continues to transform to remain relevant to our changing times. Lead by Anthony Hourigan, Monique D'Arcy-Irvine and Karen Taylor, together with a talented team, Hourigan International has firmly established itself as a trusted advisor. Supporting both Leadership Talent and the major Brands within our region to navigate and thrive in the globalised digitised world.
 

Paul Bradbury

Paul Bradbury
CEO, TBWA Australia and New Zealand

Paul is the Regional CEO of TBWA Australia and New Zealand, the Group includes TBWA, Eleven, Fleishman Hillard and Integer.

The Group's clients include ANZ, apple, David Jones, Nissan, Pepsico, Tourism New Zealand, Foxtel, Virgin Mobile and Airbnb.

Prior to joining TBWA in 2006, Paul worked at M&C Saatchi Sydney and Bartle Bogle Hegarty London. Paul sits on the Global TBWA Management board, as well as being a current member of the Communications Council board.


Matt Rowley
Chief Revenue Officer, Australian Metro Publishing, Fairfax Media
Matt Rowley
Chief Revenue Officer, Australian Metro Publishing, Fairfax Media

Matt is responsible for all advertising revenue generated within the Fairfax metro mastheads including The Sydney Morning Herald, The Age and The Australian Financial Review. He leads teams across agency and direct sales, key account management, programmatic trading, brands & audiences, ad tech and operations, and the recently formed Commercial Innovation division.

Matt's extensive background as a global marketer, creative agency head and digital publisher makes him well placed to drive results for Fairfax customers. His previous roles include Director of Content Marketing at Cirrus Media Australia and Managing Director within the Publicis Group in London.

Adam Furness

Adam Furness
MD, RadiumOne (ANZ)

Adam Furness has been working in media and advertising for 16 years. With experience across radio, TV and digital and a passion for tech based 'start ups', Adam has a diverse skill set.

He has held senior leadership roles in sales, strategy, cross platform and business development at Southern Cross Austereo, Macquarie Radio Network and MI9 (formerly ninemsn).

Adam is currently the Managing Director for ANZ at RadiumOne, a global marketing technology business. Adam is a founding board member of UnLtd., the media, marketing and advertising industry foundation supporting youth charities, is an advisor for a few emerging businesses and is an active member of Manly SLC.


Virginia Hyland

Virginia Hyland
Founder & Principal, HYLAND Communications Group

Virginia Hyland launched her own start up independent agency 12 years ago. As a one woman band she single handedly pitched to clients, knocked out the competition and created a unique agency that has grown to 35 people today.

HYLAND works with an enormous breadth of clientele from beauty, fashion, accounting, entertainment, FMCG, Pharmaceutical, Home and Lifestyle industries. Some of the clients that work with HYLAND include Calvin Klein, Natuzzi, RIMMEL, OPI, Gucci, Hugo Boss, Sally Hansen, Lilydale, Steggles, Olympus and Silversea Cruises.

Her goal today is to build a team of entrepreneurial thinkers who help clients harness multiplatform campaigns and relevant content that works in individual channels.


David McGrath

David McGrath
Executive Director, Stimulate Media

David McGrath has been based in New York for the past year managing global revenue operations for European in-content ad technology Kiosked.

Previously, he established APAC operations for Kiosked, creating teams in Singapore, Tokyo, Shenzhen and Sydney.

A global media & technology executive, David has worked with some of the world’s biggest media & technology corporations including BSkyB, CNN, IMG, Yahoo!7 & Telstra - specialising in digital transformation and commercial content strategies. He is the outgoing Co-Chair of the IAB Data Council in Singapore.



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