Sydney / Speakers


Sarah Styles

Sarah Styles
Head of Female engagement, Cricket Australia

It can still surprise some, when they hear cricket has the aspiration to be Australia’s leading sport for women and girls. After all, this is 'the gentlemen's game'! Women don't play cricket..! Don't you know women don't really like sport...? And while it is true that there are gender-based variances in almost every tracked metric in Australian Cricket, this gap is of our own creation - and has been a century in the making. Closing that gap? Our sport, and that of many others, biggest growth opportunity.

Sarah Styles is the Head of Female Engagement for Cricket Australia, and is responsible for driving the greater involvement and inclusion of women and girls as players, athletes, fans and employees. Significant progress is already being made, most notably the transformation and professionalisation of women’s elite cricket, rapid increases in the number of women and girls playing cricket, and the KFC Big Bash League’s gender-balanced crowds. In addition, each major initiative is being matched by countless seen and unseen changes to ensure cricket is genuinely 'A Sport For All'.

Prior to joining Cricket Australia, Sarah's background was in investment banking and corporate advisory roles, largely with Macquarie, before joining Medibank ahead of its IPO. An unexpected offer led to her making the move to Jolimont in late 2014, stepping into the newly created Head of Female Engagement role. With her husband, former golf professional Ben Styles, Sarah is also the owner of industry disruptor X-Golf, the largest network of golf simulation centres in Australia and New Zealand.

"Do what you can, when you can. That is how you change the world." - from Elizabeth Broderick

Jules Lund

Jules Lund
Founder, TRIBE

After 15 years hosting some of the biggest TV and radio shows in Australia, Jules Lund swapped celebrity life for Silicon Valley, successfully founding one of the world’s fastest-growing influencer marketplaces. A captivating and charismatic media personality and speaker, Jules Lund is now leading the conversation around Influencer Marketing on a global scale.

Launching TRIBE in Australia in September 2015, Jules’ vision was to create a self-serve platform that connected brands with everyday content creators. Innovators of the influencer marketing industry, TRIBE have tapped into the power of word-of-mouth marketing by providing brands with premium user-generated content, authentic engagement and unprecedented reach.

The company’s phenomenal growth also facilitated the international expansion of the platform, with TRIBE launching in UK in March 2017.

Carmen Bekker

Carmen Bekker
Partner, KPMG Customer, Brand & Marketing Advisory

Carmen has more than 20 years' experience servicing international brands in London, Europe and Australia. Prior to joining KPMG in November 2017, Carmen was Management Partner and European Marketing Director for flagship WPP agency, J Walter Thomson London, and prior to this Business Director at Saatchi & Saatchi in London and Sydney. She has developed transformational strategy and campaigns for major global brands such as Procter & Gamble, Toyota, Visa, Unilever, Nestle, Debenhams and Qatar Airways. Carmen also led the long-form broadcast content arm JWT Entertainment and worked on UK advertising industry best practice with the IPA in London.

Ross Fielding

Ross Fielding
Chief Executive Officer, RXP

Ross holds over 29 years of experience in information and communications technology, having played key roles in many substantial business transformation programmes throughout his career. Prior to taking on his role as chief executive officer of RXP, Ross was executive director for products and services at Telstra, responsible for driving innovation, development and implementation into the market. He has also held the position of chief information officer of Telstra’s retail business division and executive director of mobile and is a former director of the Australian Mobile Telecommunications Association and current board member of Mnet Group Limited.

David Philips

David Philips
Deloitte Partner

David brings over 15 years proven experience from a range of commercial disciplines including Organisational Strategy, Brand (custodianship and communication), General Management, Insights and Innovation within Australia and around the globe.

While his particular strength has seen him recognised as a leader in marketing strategy for consumer businesses, he has also led client and agency teams for Government, Education, Financial Services and Retail organisations, making him recognised now as one the region’s leading marketing strategists.

Prior to joining Deloitte as a partner to establish the Creative, Brand and Media team, David headed the media and strategy function at McCann Melbourne – consistently one of Australia’s leading creative agencies. David also has an MBA from Melbourne Business School.

Sarah James

Sarah James
Chief Digital Officer, Carat Australia

In her role as Chief Digital Officer of Carat Australia, Sarah is the driving force behind Carat’s digital transformation, working closely with technology partners, global media partners & digital agencies to keep Carat clients at the forefront of digital evolution. With over 12 years’ experience in digital media, Sarah is fiercely passionate about new technology and the opportunities it presents to revolutionise not only the way we do business, but how we live our day-to-day lives.

Robert Tilt

Robert Tilt
Head of Innovation, Carat Australia

Robert's remit is driving the innovation agenda at Carat, harnessing the power of emerging tech and innovation to take clients into new territories. With a diverse background including fine art and computer science, Rob brings a unique perspective to addressing client challenges in the convergent landscape.


Jo Feeney
Marketing Director, McDonald’s Australia

Jo Feeney is the Director of Marketing for McDonald’s Australia, where she has responsibility for the management of key business platforms, marketing campaigns and tactical plans.

Jo joined McDonald’s in 2013 and has over 17 years’ experience in marketing and brand management.

Since starting her career as a Marketing Specialist at Woolworths New Zealand in 2001, she has worked across the entertainment, food and telecommunications industries in senior marketing roles for brands such as Telstra, Foxtel and Woolworths.

In her time with McDonald’s she has been pivotal in the development and execution of key business platforms including the introduction of McCafé in Drive Thru and Create Your Taste.

With a passion for brand and marketing, Jo is highly driven, enabling her to deliver strong business results supporting the next stage of McDonald’s growth in Australia.

Jo has a Bachelor of Hospitality (Marketing) from Griffith University (Queensland, Australia) and was a University Bursary at King’s College (Auckland, New Zealand).


Leif Stromnes
Managing Director, Strategy & Innovation DDB Australia

Leif is a veteran of the strategic side of communications planning, having spent over 20 years in the discipline.

After graduating from the University of Natal in South Africa with a Masters Degree in Commerce, Leif worked at Ogilvy & Mather and TBWA before moving to DDB Sydney at the end of 1999. During his 18 years at DDB, Leif has worked across a variety of clients including McDonald’s, Tourism Australia, Westpac and Telstra.
Leif was a founding member of the Australian Account Planning Group and the Australian Creative Planning Awards.
He lives on the beach in Sydney with his wife and two teenage daughters and most mornings can be found dodging the Manly ferry on his surfski.